Fraser Muggeridge Studio
I admire the playful style of Fraser Muggeridge's work, such as the bending of the sentences and the use of shapes in between words, which was a style that was also used in some of PlayStation's slogans. I also appreciate the way he puts texts over one another and the variation in text size in order to layer. I might use this in my own work, especially with the small print text, to resemble an instructional leaflet, but place large letters over it.
His John Smith project also made me think about where I would put my text, or how I would display it. I was thinking of placing it in a CD-like cover or on the inside of the cover to replicate the old Playstation games.
Elizabeth Clements incorporation of shapes used as borders for text
Fraser Muggeridge studio - Utopia - text in code
Lawrence Brunner Swiss book
Designed by Pentagram's Emily Oberg, the 'Reader Player One' logo design for Steven Spielberg's film has influences from "1980s arcade games, record covers and digital 8-bit graphics". Inside the logo, is a maze that runs through the it, where the letters aren't bordered off - creating a game.
I liked the 90's print style of Bart de Baet's leaflet with 'America' as the headline. I think it seemed this way due to the typeface of the headline and the blue background which made me think of the early stages of technology.
On the left, is Europaeuropa's work for 'The Festival of Radical Fun'. For my own work, I take inspiration from the repeated features throughout the leaflet. For example, the repeated word 'Fun', or the unique bright pink typeface it they have used which overlays all the text.
For my own work, I wanted to create a story or have playfulness in my work, and thought of having some element that is featured continually, as if the reader were playing a game.
Above, I have selected more of their work which I could look to for ideas. In the 'Parallel Cards' project, I have put two slides which feature spreads. Both spreads have text and a photo that have been imposed onto playing cards strung together. However one spread has been inverted, giving it an X-ray look. The effect makes it harder to read the text and figure out what is in the picture. I could bring this into my own work, obscuring features so it creates the gaming element that I am aiming for.
For the 'Aspen Complex' project, I found the page where it had a gradient over the text interesting, as it resembled an old-school game loading screen to me. Or, perhaps a computer lag with the repetition of text which fades on both the top and bottom.